How Search Engine Optimization (SEO) Works
Search engine optimization (SEO) helps your business website show up in search results so potential customers can find your business and buy from you.
There are three components of SEO: on-page SEO, technical SEO, and off-page SEO. Our packages help with all three components. You can learn more about each component below.
On-Page SEO
On-page SEO refers to optimizing the content/writing, layout, design, and keywords on the pages on your website so search engines can easily put your website higher up in the search engine results. This means more customers can find your website easily just by doing a simple search.
When doing non-technical on-page SEO, it's important to consider the following on each page:
- Content
- Design
- Layout
- Keyword Selection
- Keyword Placement
Go through each of the pages on your website and ask yourself what the value of that page is for potential customers? Does the content and design stand out?
Each page on your website needs to have content that’s written with the customer in mind. Customers should agree that the pages you create are actually valuable to them. The pages should be aesthetically pleasing so your business looks credible and a potential customer will feel comfortable purchasing from your business. Each page should also be unique so there are not different versions of the same page that are found in search engines, which can be confusing to customers.
Pages should focus on keywords that have a reasonable opportunity of showing up in the search results. Like any other type of marketing, there is competition for keywords between businesses, so choosing keywords where there is less competition gives you a realistic chance of getting customers from those keywords.
Overall, there is a considerable amount of strategy involved when you’re working on on-page SEO.
Technical SEO
Technical SEO means optimizing your website so that search engines can easily find and show your website in the search results.
Many business owners don’t consider SEO when they first start creating a new website. It is important though to have a website that takes into account search engine optimization because an easily navigable, well-structured website makes it easier for search engines to display your website in the search results.
If your website has technical issues such as a long time to load in a customer's browser, HTML issues, redirect issues, or broken links, your website will be losing a significant number of potential customers.
Technical SEO is made up of the following areas:
- Schema
- Link Structure
- Indexability
- Code
- Site Speed
- Errors
- Website Structure
- Usability & Friendliness
- Image Optimization
- Meta Tags
Off-Page SEO
In general, off-page SEO is just as simple to understand as on-page SEO. Off-page SEO has to do with using methods to increase your website’s ranking in the search results that are done off of your website instead of on your website.
A major part of this involves link building. Link building just means trying to secure relevant, high-quality backlinks to your website. A backlink is a link from another website to yours. There are many methods you can use that will help with link building:
- Link Outreach
- Infographics
- Social Bookmarking
- Interviews
- Content Marketing
- Blog & Forum Commenting
- Social Media
- Guest Posts
So why is building links from other websites to your website fundamental to improving the ranking of a page or even your overall website?
If you build relevant, high-quality backlinks from other websites to your website, it signals to search engines that your website is a reliable source for that keyword/topic and that your content is valuable. Search engines use the number of sites linking to your site as a marker to determine how high your website should show up in the search engine rankings. Therefore, it's important to have work done on creating backlinks from other sites to your website. We can help do this for you.
