Why You Should Start Posting Videos on Instagram in 2024
As we all know, Instagram is a wildly popular social media platform with over one billion active users. And while it’s primarily known as a visual platform, it’s also become a go-to place for people to watch videos.
In fact, over 500 million people watch Instagram videos every day. And with Instagram continuing to grow in popularity, that number is only going to increase.
So, if you’re not already posting videos on Instagram, now is the time to start. Here are a few reasons why you should start posting videos on Instagram in 2022.
Types of Instagram Video
Stories
The quickest approach to sharing your daily activities with your followers is through Instagram stories. They are 15-second films that self-destruct after 24 hours.
Instagram stories are used to give a quick message, show what you're up to right now, or start a discussion with your followers.
Instagram stories have developed over time, and now you may add several different features to it in order to give it a distinctive and entertaining feel, such as: Gif, emojis, tags, stickers, music, and much more.
Instagram stories are a useful device for businesses since they enable you to create Q&A, announce the arrival of a new product, or notify customers about an event or relevant aspect of your company.
Your Instagram Stories will expire after 24 hours, at which point they are deleted from your account. You can store Expired Stories in the Highlights area of your profile, which is positioned just above the grid.
Feed videos
The videos you post on your feed are different from stories in a few ways. The key distinction is that feed videos are permanent, meaning they won’t disappear after 24 hours.
Another big difference is that you can post videos up to 60 seconds long on your feed, while stories are limited to 15 seconds.
Feed videos also have a few additional editing options, such as filters, cropping, and trimming.
And unlike stories, you can’t add interactive features like gifs, emojis, or stickers to feed videos.
When it comes to business, posting videos on your feed is a great way to showcase your products or services in action. You can also use feed videos to give your followers a behind-the-scenes look at your business.
Live Videos
Live videos are a great way to connect with your followers in real-time. Once you start a live video, your followers will receive a notification so they can tune in.
Live videos are also temporary and will disappear from your account once the broadcast is over.
One of the great things about live videos is that they’re unedited and unscripted, which gives them a raw and authentic feel.
This type of content can be engaging for your followers, and it’s a great way to build deeper relationships with them.
Reels
Reels are short, fun videos that you can edit and add filters, effects, and music to. They’re similar to TikToks, and they’re a great way to show off your creative side.
Reels can be up to 30 seconds long, and you can post them on your feed or in your stories.
Unlike live videos and feed videos, Reels are not recorded in real-time. This means you can take your time editing and perfecting your Reel before you post it.
Reels are a great way to increase engagement on your profile and attract new followers. They’re also a fun way to show your personality and give your followers a behind-the-scenes look at your life.
Benefits of Posting Videos on Instagram
There are a few key benefits of posting videos on Instagram, which include:
Increased Engagement
Videos are more engaging than photos, so they’re more likely to capture your followers’ attention. This can lead to more likes, comments, and shares.
Improved Reach
Videos also have a better chance of appearing in your followers’ feeds than photos. This is because Instagram’s algorithm favors videos over photos.
Increased Brand Awareness
Videos are a great way to increase brand awareness and reach a wider audience. This is because people are more likely to watch a video than read an article or view a photo.
Improved Sales
Videos can also be used to improve sales. This is because they give you a chance to showcase your products or services in action and convince your followers to make a purchase.
Tips for Instagram videos
- Keep it short and sweet: People have short attention spans, so make sure your videos are under 60 seconds.
- Add value: Your videos should add value for your followers. This can be in the form of entertainment, education, or inspiration.
- Be creative: Be creative with your videos and experiment with different types of content. This will help you stand out from the competition.
- Have fun: Don’t take yourself too seriously and have fun with your videos. This will come across to your followers and make them more likely to engage with your content.
If you’re not already posting videos on Instagram, then you should start in 2022. Videos are a great way to increase engagement, reach, and brand awareness. They can also be used to improve sales. So what are you waiting for? Start posting videos today!