Every year, the Hootsuite platform publishes surveys and research results that try to define next year's social media tendencies, in this case, social media trends in 2022.
And now, what's Hootsuite? This platform manages the social media of businesses and individuals. Additionally, it offers different teams services and uses reports generated by sites like Google Analytics and Facebook Insights.
They analyzed the latest emerging trends in the sector, the new platforms, and the "new" normal. In these uncertain times, many brands and companies are in survival mode also to decide to reinvent their businesses and seek advice from digital marketing experts. About the survey, the report collected answers from more than 18,000 marketing professionals during 2021. In addition, it interviewed dozens of industry specialists, companies, and partners. Moreover, the investigation is supported by data obtained from The Harvard Business Review, McKinsey, Deloitte, Edelman, eMarketer, Forrester, GlobalWebIndex, The CMO Survey, and others.
These are the trends shown in the report: Trend: Brand strategy Because of the content creators, brands have access to new audiences. Most users often get new products on the recommendation of a creator. In addition, brands that partner intelligently with these creators connect with future shoppers, making trust and positioning on the web.
Trend: Social media ads Audiences have demanded a higher level of creativity from brands in their ads, rewarding those who get it right. A movie's creative team has been seen to create an intriguing social media campaign about their product, and it has won out over them. Additionally, these successful ads end up making the month's trends.
Trend: ROI With ROI, it's possible to plan goals based on concrete results and understand if it's or isn't good to implement specific channels. Therefore, some companies have understood the consumer's interests and have improved their communication methods.
Trend: E-commerce in social media
Social e-commerce existed for some time, but with the effect of the pandemic, many businesses opted to move their model to social media. It results in increased trade on the red. Indeed, thanks to social media, small and medium-sized businesses are finding their place in the online community.
Trend: customers' attention Why does the consumer interact with a company frequently? It's because they know how to treat their followers and make them feel part of the community. It's looking at memes, surveys, how the social media manager responds to the user, and others. In addition, to the product or advertising, if the company doesn't have an excellent social media manager who knows exactly how to deal with users, it will be arduous to build this familiarity. For this uncertain 2022, client service will save brands.
Based on this data, experts in marketing can make a plan of action in the first months of the year and then modify the necessary tasks as the year progresses. The management of social media isn't simply made for creating and sending, that's important to be regular and monitor every aspect of it.
Believe in the experts!