If you'd like a company to create content and grow your followers for your music, we recommend Crush Growth!
If you'd like to have AI grow your followers for your music, please check out Fan Page Robot!
Music marketing needs smart and versatile strategies that not everyone can master. You will need a consistent content calendar in order to promote your new songs, find new gigs and maintain an intimate connection with your fans.
It is, indeed, quite exhausting; but the benefits are totally worth it. Therefore, you must have an organized plan so you can meet your social media goals in a way that does not consume all of your time; especially if you want to grow an audience on SoundCloud or Bandcamp, you must expand to all social media platforms.
Understanding the way the media works, what your audience likes, gaining new followers, is just the tip of the iceberg of what good social media management entails for musicians. Read on for our best tips when it comes to staying in the eyes and ears of the music industry.
The Real Importance of Social Media Management for Musicians
Make no mistake, successful social media is not a luxury that only the most famous musicians can afford. If you are just starting out, an intelligent management of your audience is the best way to multiply it and fill your agenda with new events.
How so?
You should always consider that your audience, regardless of the genre you play, is closely related to your social networks. Instagram, for example, has more than a billion active users, while Facebook has more than two billion… daily. These stats vastly outperform SoundCloud or Bandcamp.
YouTube is not far behind. In fact, it is the most popular streaming service today, even more than Spotify and Apple Music. So, if you are in the music industry, you must be prepared to invest time and dedication into your YouTube channel; it will be a determining factor for your visibility.
Optimized social networks make you look professional. In an industry with such stiff competition, where everyone has the same tools as you, you cannot be left behind. You need to start getting the most out of them today. Do not let them mistake you for an amateur (even if you are one). Attitude and smart management are everything.
With so many platforms and alternatives, it is difficult to decide where to focus your energy.
Therefore, it is okay to not know where to start. Do not worry. Keep reading to learn about the best strategies for social media management for musicians, so that you can start organizing your content calendar that will triple your audience right away!
Your Profile Is Your Presentation: Optimize It!
If someone is interested in looking for you, the four most popular routes are Google, Facebook, Instagram and Twitter. Therefore, when they find you, your profile has to be clean and optimized on each of the platforms. It is a priority if you want your audience to engage with your content and your work.
Even before you start publishing, your profile must meet these characteristics:
- In your biography there should always be a way to access your most recent content, be it a new song, album, tour or merchandise, with its proper link for easy access.
- Your profile picture must be the appropriate size for the social network in question.
- All your information must be correct and up-to-date, including your upcoming events.
- The incredible thing about social media management is that the creative alternatives are endless, for example, let us talk for a moment about what certain optimized profiles of musicians look like.
If you check Weezer's Twitter profile, you will notice that their bio has a link that redirects you to a page that gives you all the information you need: albums, singles, merchandise, and event dates, all in one place. If you know how to handle a lot of information and make it fit into a small space, you can make it easier for your fans to access your content.
On the other hand, if you look at blink-182's Instagram, they similarly have a link with all the necessary information, but they also attach a phone number, a residence, and even hashtags so you can communicate and share with them. They not only have an audience; they created a community.
If you want your profile to have the same professional, neat and intelligent vibes, you have the option of creating your images yourself with tools like Canva, but the best alternative is for a team of professionals to take care of these types of details. You will notice the difference in the results.
Consistency is just as important, optimized social networks full of spider webs are of no use, you should never stop creating Facebook events for your shows, nor should you stop uploading stories on Instagram of important day-to-day events. This serves a promotional role, but it also creates an emotional and intimate bond with your audience.
Show Off Yourself In Action
When we follow an artist on any social media, it is because we want to see them do their thing, the same happens with your own followers. They want to see you in action, please them. Each time you have a show, or even your rehearsals, uploading photos and stories in all your platforms is an amazing way to promote yourself.
Do not forget that your own fans can be the best content creators. Promote user-generated content by asking them to tag you in photos so you can repost them and share the mutual admiration you have with your audience. It is a subtle but creative way to connect and keep your accounts active. Remember that your musical path is not only about you, but also about them.
Tag Brands and Other Musicians!
Tagging is an immediate way to increase your visibility on all your platforms, three smart ways to do it can be:
- Highlight brands of instruments or clothes that you will use in your shows.
- Speak positively about a place where you will host a show.
- Tag your musician friends, especially if you plan to collaborate with them, or even record a song cover and tag the original band.
There is the possibility that you can get a repost of these brands or musicians that will attract new followers to your profiles. Tags do not seem like a big deal, but that is what smart social media management is all about, taking advantage of all possible tools to attract visibility to your profile.
Youtube Is Not Just an Option… It Is A Priority.
Last but not least, we must talk about the most popular streaming platform for decades, YouTube. Many people make the mistake of not considering it a social network, when in fact, it has one of the most active communities on the entire internet.
More people listen to music directly from YouTube than from Spotify, Apple Music or Pandora… combined. They do not even come close.
Users know YouTube better in comparison to these other music platforms, especially SoundCloud or Bandcamp. You may not get much money from it (but you can get it if you are consistent enough), but by being on the platform you already increase your reach.
When we talk about managing social networks for musicians, we have some simple tips so that you can optimize your YouTube channel. To start, you have to pour your heart into your descriptions. That is, they must be complete, including hashtags and links. It would be excellent if you include the lyrics of the song in question in the description of the video. Likewise, you must optimize the thumbnails of the videos, including subtle texts that attract attention.
Much remains to be said for social media management in the music industry, as there are too many alternatives to take. At ContentIntelligent, we offer you social media management packages carried out by our marketing professionals, so that you can enjoy the benefits of optimizing your platforms without having to sacrifice time in which you could be rehearsing or writing new songs. Contact us and let us do the hard work!
If you'd like a company to create content and grow your followers for your music, we recommend Crush Growth!
If you'd like to have AI grow your followers for your music, please check out Fan Page Robot!