As social media becomes an increasingly popular platform for businesses to reach prospects and customers, social media management has become a necessity for many companies. Once you've hopped on the social bandwagon, you want to make sure you're doing it right.
What is social media management?
Social media management is the process of managing a social platform, such as Facebook or Twitter. Social Media Managers are in charge not only for posting content but also monitoring comments from users and addressing any issues that arise with their site's policies regarding spamming other accounts. It's important for businesses today because it can help with lots of things like branding or advertising strategies - just think how many people see your posts every day!
Why should you hire a social media manager?
If you want to create an engaging and authentic tone of voice, then hiring a social media manager is the way for your business. Why? Social Media Managers are trained specialists who know how best leverage different channels such as Facebook videos or Twitter cards in order not just reach but also keep current customers engaged with what they’re doing while also attracting new ones through word-of mouth recommendations from satisfied clients! So if this all sounds great.
Also It can be difficult to keep up with all these different networks but by hiring an experienced professional for help you'll have someone else do most if not everything so that they don't distract from business owners' day-to-day responsibilities!
What are the benefits of hiring a social media manager?
There are many benefits to hiring a social media manager. They can help you promote your business and increase its presence on the internet, which in turn could lead more customers or clients towards it! A professional with experience creating captivating content for marketing campaigns should be hired if one wants their brand message heard loud and clear online; this will make sure potential consumers know exactly what they offer without having stumble upon them by chance through other sources such as Google searches.
Benefits of social media management for your business
1. Social media provides increased visibility
By establishing social media accounts for your small business, you're making it easier for customers to find you online. Whether they're looking for social proof that your company is legitimate or searching for solutions to their problems, social media provides the perfect place to establish a presence and build trust with potential leads.
2. Social media increases brand awareness
The internet has never been easier to navigate. Customers are quickly able to determine whether your business is legitimate based on social media posts, social media reviews, social media engagement, social media mentions...the list goes on. Social media has taken the internet from a place where customer information was hidden to an environment where customers can easily share their positive or negative experiences with your brand.
3. Social media is searchable
This ties in to social media increasing visibility and brand awareness: social media posts are indexed by popular social sites, making them discoverable through search engines like Google and Bing. If customers can't find your social content via these channels, they're less likely to follow you for updates.
4. Social media is measurable
Whether you're running social ads or just monitoring social mentions, social media provides a platform for tracking your brand's market share and identifying who your audience is. Your social media manager can use this information to help tailor future posts to potential customers, increase customer engagement, etc.
5. Social media makes it easier to build relationships with prospects
Social media is social, making it a great place to interact with customers and prospects. Customers are able to engage with your social account in a way they can't always do over the phone or through email. Posting social updates gives you opportunities to answer customer questions, share helpful content, build rapport...all within social's boundaries.
6. Social media helps your social accounts rank higher in search
What you share on social media can affect your social account's search engine ranking. Sites like Google consider social signals when determining the relevance of a site to a particular query, so sharing quality content puts you ahead of competitors who aren't using social media for social rankings.
7. Social media saves you time
Social media tools automate social content, saving social marketers time they can invest elsewhere—like in building relationships with customers and prospects through social accounts. When social posts are automated based on preset rules, you're less likely to miss an update and more likely to spend your time where it counts.
8. Social media increases search engine rankings
In addition to social media saving social marketers time, social posts can actually help social marketers build a website's SEO. Links from social media sites like Twitter and Facebook count toward your total link count—which is a search engine ranking factor.
9. Social media helps keep you organized
Keeping up with social updates doesn't always come naturally to everyone on social marketing teams. Social media tools can help social marketers stay organized with social calendars, social inboxes, social listening tools...the list goes on. When social accounts are easier to manage, social marketers have more time to establish social relationships and focus on driving quality traffic to your website.
10. Social media is fun!
You may not think of social media as fun, but social accounts create opportunities for social marketers to engage with customers and prospects. Social marketers can meet their social goals—like increasing social traffic to help your website rank higher in search results—while also communicating more directly with customers through social networks like Twitter and Facebook.
If you need help with managing your social media, ContentIntelligent can help you. Check us out!